Contact Info
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Contact Info
The mission—making handcrafted ceramics accessible while preserving the soul of traditional pottery—required a brand that balances authenticity with scalability. The scope of the project included complete brand development: from positioning and messaging to visual identity, tone of voice, and digital presence.
Our approach began with immersive discovery sessions to understand the founder's story, the craftsmanship behind each piece, and the emotional experience they wanted customers to feel. Through competitor analysis and market research, we identified a whitespace for a pottery brand that speaks with warmth, modern simplicity, and quiet confidence. We then developed a brand strategy centered around three pillars: authentic artistry, modern earthiness, and sustainable living.
Oversee and guide visual storytelling across all channels—web, social media, packaging, and advertising. Collaborate closely with content, marketing, and product teams to align brand visuals with business goals.
Establish and maintain scalable design systems that ensure brand consistency across teams and platforms. Build and refine visual guidelines to maintain a cohesive look and feel across all media.
Mentor junior designers and art directors, provide constructive feedback, and foster a culture of creativity and excellence. Collaborate cross-functionally with stakeholders to translate ideas into impactful designs.
Conduct visual audits and trend analysis to understand industry movements and identify unique positioning opportunities for the brand. Gather insights into audience behavior, preferences, and expectations to ensure design decisions resonate with the target demographic. Monitor how the brand performs across digital and physical platforms. Use insights and analytics to iterate and improve design assets and campaigns. Stay current with design trends, technologies, and tools to keep the brand fresh and competitive.
